10 Missions Media posted a video "Why Certification Works" on VIMEO

As an early adopter of a business model that didn't rely on insurance programs, Bob McShery has become a leader in the collision repair industry's recent shift toward a focus on OEM certification and recognition programs. And McSherry, a straight-talking realist, understands the investments and hurdles to jump to get to the point his operation is in today-and he knows why it'll be worth it for your shop to take a similar path. In this session, McSherry will lean on personal experience and his vast industry knowledge to break down the benefits to pushing toward a certification-focused model and positioning your operation for long-term growth.You will learn:• The ins and outs of OEM repair programs• The best investment approaches of leading operations• The path to a focused, certified business model